Pipeline Quiz part 1 Leave a Comment / By roccagroup@gmail / November 3, 2025 What industry do you operate in? IT / Technology (e.g. app development, cybersecurity, cloud software) Finance / Insurance (e.g. financial advisory, fintech startups) Real Estate (e.g. property management, real estate investment, real estate development) Logistics / Freight (e.g. transportation services, warehousing, freight forwarding, courier services) Services (e.g. accounting, translation services, design services) Production / Manufacturing (e.g. packaging, electronics production, clothing manufacturing, construction materials) Agriculture / Forestry / Fishing (e.g. agricultural machinery, timber production, crop farming, livestock farming) Public Sector (e.g. government services, public administration, defense, education institutions) Other None Provide more details about your business or industry: How many employees does your company have? 1 - 5 6 - 20 21 - 50 51 - 100 101 - 500 501 + None Which regions or markets are you targeting? Please select one option that applies. Home market only (local/domestic) Central and Eastern Europe (e.g. Poland, Hungary, Czech Republic, Slovakia, Croatia, Romania, Bulgaria, Slovenia, Serbia, Lithuania, Latvia, Estonia, Russia) Western Europe (e.g. Germany, UK, France, Netherlands, Belgium, Austria, Switzerland, Ireland, Spain, Portugal, Italy, the Nordics) North America (e.g. USA, Canada) Australia / New Zealand Middle East / Africa (e.g. UAE, Saudi Arabia, Qatar, Kuwait, Egypt, South Africa) Asia-Pacific (e.g. China, Japan, India, Singapore) Global – open to any market None Which regions or markets are you looking to grow in? Please indicate the regions or markets where your company plans to grow. For regions or markets, you can specify particular countries (e.g., Germany, India, USA) to help us better understand your focus areas. What is your ideal target group? Large enterprises (5,000+ employees) Medium companies (100 – 5,000 employees) Small companies (20 – 100 employees) Specific industries regardless of company size It varies — from small to large, across many sectors None What is your average deal size or customer lifetime value (CLV)? Indicate your average deal size or customer lifetime value (CLV) per customer, per year. Less than €1,000 €1,000 - €5,000 €5,000 - €15,000 €15,000 - €50,000 €50,000 - €100,000 €100,000 + None How many deals (new business) are you currently doing? 0 – No new deals 1 - 3 per month 1 - 3 per quarter 10 - 50 a month (no problems with closeness) Fluctuates / annual only None How long is your sales cycle? Indicate the typical length of your sales cycle — time from first contact to deal closed. One-call close Less than 1 month 1 - 3 months 6 - 12 months 12 months + None How is your solution currently being sold? Founder (calls, meetings) Small sales team (1–3 reps) Larger sales team (10+ reps) SDR/AE model (predictable revenue) Undefined sales process None What channels are you currently using to generate leads? Please select all options that apply. Cold calling Outbound email LinkedIn / Xing outreach Personal network / referrals Events or trade shows Webinars Google Ads Facebook / LinkedIn Ads Newsletter / Organic content (e.g., blog, ebooks) SEO / Inbound content None / need direction How many qualified leads do you currently generate per month (leads you’d actually follow up with)? 0 – No new deals 1 – 3 per quarter 1 – 10 per month 10 - 50 per month 50 - 100 per month Leads no problem; the quality is the problem Pipeline dry None Who is currently responsible for lead generation in your company? CEO / Founder (me) Sales reps Dedicated lead gen / marketing team External agency / freelancer Nobody yet None What are your main business goals for the next 6–12 months? Launch a new product Increase sales Expand to new markets Generate more leads Improve brand awareness Other None From your point of view: What is currently holding you back from achieving your goals? Great at closing — not enough appointments Lead shortage — need to expand Long sales cycle Overloaded team Non-standard deals — the senior team always has to be involved Lack of a sales team Lack of consistent lead quality None How urgently do you want to solve this problem? Please select one option that applies. 10/10 - Urgent 8/10 - We want to grow 5/10 - Going well 1-4/10 - No urgency None What is your current monthly budget for lead generation or marketing? Less than €500 / Not sure €500 – €2,000 €2,000 – €10,000 €10,000 + None What would a successful lead generation partnership look like for you? Please enter your answer. Is there anything else you'd like to share about your sales challenges or goals? Please enter your answer. Please provide your contact information: Name Company Email Phone Website Time's up
